WHERE is the market potential? We monitor your competition’s media investments and perform a search of their creative solutions, so that we can make informed decisions when planning our own strategy.
WHO is our strategic customer? Together we define our primary target group whom we will be addressing with our key marketing activities.
WHAT is the overall awareness and perception of the brand, what is the behaviour of our target group, and what should we tell them to encourage their purchases? We don’t want to guess. We want to know.
Once we know the answers to these strategic questions, we can start envisioning the way towards a successful advertising campaign.
